Friday, January 10, 2014

8 Recruiting Trends to Embrace in 2014

Happy New Year! OK, let’s be honest — you’re probably not THAT happy right now. You’re back at work after a long break cleaning out your inbox and confronted by what seems like an endless number of tasks. But as you get around to making lists and prioritizing your goals for 2014, we want to challenge you to think about how you can be strategic and really make a difference in your company and your industry in 2014.


Based on CareerBuilder research from 2013 Talent Factor posts, we found these eight areas of recruitment that could use some TLC in 2014.


1. Big data. Only 6 percent of HR departments feel effective using big data. Still, there’s much potential, as data-based decision making has been linked to higher revenue. It won’t help you or anyone else to ignore or be intimidated by big data. If you’re looking for a good place to start wrapping your head around big data, consider these four things every HR professional must know about it.


2. Work-life balance. Given that flexible schedules are important to nearly 3 in 4 workers, this is an area where employers such as yourself could be evaluating and improving your current arrangements. It’s one of many employee perks that can go a long way.


3. Closing the skills gap. Even though nearly 2 in 5 employers have jobs open 4+ months due to a skills gap, it turns out that the majority of employers ignore skills gap concerns. Make 2014 the year you commit to doing more to close the skills gap.


4. Building up your employer branding. Our research shows that 2 in 3 candidates will accept a lower salary if you have a good employer brand. Still, more than 1 in 3 have no employer branding strategy. This is certainly an area where EVERY company can improve. If you’re looking for some cool ideas, a good place to start is to create an employer branding video – and we’ve got tips for you to do it well.


5. Mobile recruiting. Nearly half of mobile job seekers will think LESS of employers who don’t have a mobile-optimized site. That said, just 1 in 5 Fortune 500 companies are mobile-optimized. Need some tips? Here are five mobile recruiting practices you must know about — as well as some practical tips you may not know about mobile recruitment.


6. Take a step to resolve unemployment or underemployment of veterans. Nearly half (46 percent) of veterans think they are overqualified for their current jobs. Consider creating a focused strategy to recruit military veterans. Here’s a great place to start: Nine practical tips anyone can use to find and attract military veterans, straight from the mouth of a veteran himself.


7. Don’t ignore the value mature workers can bring. The majority (60 percent) of workers ages 60 and older said they plan to look for a new job after retiring from their current companies. Consider focusing on efforts to engage these workers and find ways to leverage their strengths. Here are a few ways you can better manage and motivate older employees.


8. Say NO to the black hole. A whopping 3 in 4 of job applicants say they do not hear back from employers – something many refer to as the dreaded black hole. And before you think “Oh, who has the time?” or “That’s harmless; everyone does it,” just remember: Nearly one-third of workers said they would be less inclined to purchase products or services from a company that didn’t respond to their application.


via 8 Recruiting Trends to Embrace in 2014 | The Hiring SiteThe Hiring Site.


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8 Recruiting Trends to Embrace in 2014