This is How You Find a Job on Twitter

There are a lot of people on Twitter discussing lunch, celebrity gossip, a bazillion things that you care absolutely nothing about… and jobs.

If you search Twitter a certain way, you’ll find many promoted jobs as well as unadvertised opportunities. Favoriting these tweets is one way of attracting someone’s attention. Perhaps, a recruiter’s attention?

Let me share a few examples, starting with the promoted jobs first. By doing a search for “now hiring” I get lots of results like the one below:

If I apply a hashtag like “#job” to my search and a job title, I can get more specific with my search.

What if I wanted to get very specific? Say, I wanted to focus on tweets made within 15 miles of New York City?  For example: “now hiring” #job accountant near:nyc within:25mi

Have you ever heard of “Tweet My Jobs?” It is a social and mobile job distribution network. You can target jobs on Twitter by simply citing the hashtag “#tweetmyjobs”  and a job title. For example:   “tweetmyjobs” admin asst

All of the above examples point to an advertising opening of one sort of another. Wouldn’t it be great to find out about opportunities before everyone else? Or, at the least, before the masses do? Well, you can, if you know how to search.  Try this search on for size:  “my company needs” What you will find are people complaining that their employer needs to do something improve the workplace or their station personally. You will also see opportunities, like the one shown below. If you are someone versed in SEO, then the tweet below is a definite lead for your services. Make sense?

If you were to do a search for “looking to hire” then, you might discover small business owners looking to save money. After all, why pay to advertise on a job board when a quick (and free) request for leads on Twitter might accomplish the same result?

Here are a few more searches you might want to try as well.

• “my company” “looking for”


• “I need to hire”


• “send me your resume”

What I like most about doing these types of searches on Twitter, well, any search for that matter, is that the results change frequent. So, even if you do not find anything now, try again later and something may turn up. (By later, I mean, by the end of the day.)

So once you have found a few interesting tweets, what next? Here are a few suggestions:

1. Go to their Twitter profile. Is their a link to a company website or personal webpage? If so, why not reach out to them that way? Just in case you do not want everyone on Twitter to know that you are open to new opportunities.


2. Follow them and (more than likely) they will follow you back. Should they do so, send them a message via DM akin to this: “Saw your tweet about X. Can we talk? [link to your LinkedIn profile]


3. Create a new Twitter profile and openly respond to them. In this new profile, mention your expertise in the bio section. In this way, the person you are connecting with will be more apt to respond.

This is How You Find a Job on Twitter

How Disney and 5 other Top Employers Use Twitter to Recruit

Facebook, with over 900+ million users, is the go-to place for recruitment advertising and employer brand-building, but you can’t deny the benefits of being on Twitter.

If you aren’t looking at Twitter as a recruiting tool, here are some quick stats to show you why you darn well should be:

39% of all jobseekers are on Twitter

23% of all job seekers (71% of those with a profile) have leveraged Twitter in their job hunt

8% have updated Twitter with their professional information

6% have received a job referral through Twitter

8 million Americans credit Twitter as a source that led to their current job

So it’s vital for companies to create an employer presence on Twitter, and also understand that Twitter is about conversations, relationships and community. Twitter can be an extremely powerful recruiting tool if used right.

Let’s see how these 6 employers are using Twitter for recruiting:

UPS Jobs

@UPSJobs

UPSjobs’ Twitter background highlights other UPS Twitter accounts, empowering visitors to connect with the brand in a number of ways based on what they are looking for. UPS has a Twitter Bio with a clear call to action, and also provides the link to a landing page designed for Twitter followers.

UPS doesn’t only share tweets about PR or open Jobs. They also engage their followers and respond to questions candidates might have. This makes them less of “just a faceless entity,” and allows them to be seen as having real, live, breathing human beings behind the scenes. This goes far in helping their followers see them as more of a “partner” than a mere presence on the Web.

Life at Google

@googlejobs

Google, as their Twitter account name “Life at Google” suggests, shares what it’s like to work with Google and their culture, through pics, videos upcoming events and open jobs at different Google offices worldwide.

Google uses a picture of its employees as the profile picture, and have a clear, crisp bio with a link to the Google jobsite. Note how inviting the profile photo alone makes their company seem.

EY US Careers

@EY_CareersUS

Ernst & Young has a custom background informing people about its employer presence on other social networks. In the bio, they encourage candidates to ask questions and interact. Ernst & Young is driving its Twitter followers and visitors to its career presence Facebook.

Join The Flock

@JoinTheFlock

Twitter is leveraging itself for recruitment purposes as well, from their employer account. You can find tweets on such things as what’s happening at Twitter, their latest job openings, and a more “inside look” at the company.

Twitter is promoting their funny video, “At Twitter, The Future is You!” by providing the link to watch the video. (It is actually pretty funny too)

Disney Corp Jobs

@TWDCjobs

One of the oldest employers, Walt Disney, are also engaging prospective employees through Twitter. Disney retweets relevant news and content from other Disney Twitter accounts. Walt Disney uses Twitter hashtags quite well, in order to increase their reach.

PepsiCo Jobs

@PepsiCoJOBS

PepsiCo has given a very human face to their Twitter presence by showcasing their talent acquisition team in the Twitter background. PepsiCo openly invites its followers to participate in the conversations, and explore global career opportunities with PepsiCo. PepsiCo shares videos, pictures, new product releases/offers, job openings, and always promptly responds to candidate queries.

Key Takeaways

Create a stellar employer presence with a customized Twitter background and profile pictures

Provide a crisp, clear bio and a clear call to action, to encourage candidates to join the conversation

Link your Twitter account to your social presence elsewhere, your career website, or a custom page based on your objective and social recruiting strategy

Be responsive, consistent, and engage with the candidates

Don’t spam followers with PR and job feeds

Tweet about company culture, informative articles, exciting inside stories at your company and jobs, evenly throughout the day

Are you using Twitter to tap prospective talent? What are the Twitter employer accounts you like? Share it all in the comments below.

via How Disney and 5 other Top Employers Use Twitter to Recruit.

How Disney and 5 other Top Employers Use Twitter to Recruit

20 Twitter Resources for Job Hunters

Social media is becoming an increasingly viable hiring tool for major companies. LinkedIn may be the most obvious digital platform for job seekers, but Twitter is beginning to make a name for itself as a recruitment resource as well.

Earlier this year, Twitter and NPR hosted a live chat about using Twitter in a job search. They advised creating a Twitter bio and profile image that convey your personality and career goals, using hashtags appropriate to your desired profession, and networking with influencers and potential colleagues in your field.

Once you’ve perfected your Twesume and consulted the Mashable Job Board, take your search to the next level with these 20 Twitter resources.

Websites: TwitJobSearch

There are hundreds of websites for job seekers, such as Monster and CareerBuilder, but these three are designed specifically for Twitter recruitment:

TwitJobSearch: This site allows you to search for jobs posted on Twitter using keywords (for example, “Marketing in New York”). Click on a link to find a job’s specific recruiting page. Take a look at the Twitter users who are most frequently posting these listings; they might be worth following.

TweetMyJobs: TweetMyJobs will send you personalized job listings via email, Twitter or your mobile device. Geico, VISA, UPS and AT&T are among the major companies that use the site as a recruitment tool.

Twellow: Twellow organizes Twitter users by category, making it easier to find the right recruiters and influencers to follow in your job search. Twellow’s Twitter account also shares social media stories via WebProNews.com.

Job Postings

For a comprehensive list of Twitter accounts for job listings, check out JobMob’s compilation of 400+ such accounts. Be advised that not all of the feeds listed are still active.

Here are a few frequently updated and well-regarded Twitter accounts to get you started:

@JobHuntOrg: Susan P. Joyce tweets on behalf of Job-Hunt.org, posting U.S. job listings, career advice and helpful articles for job seekers.

@SocialMediaJob: Dave Weinberg (@weinberg81), founder and CEO of Pinbooster, aggregates job listings in the social media sector.

@LinkedIn_Jobs: As the premier social media resource for professionals, connecting to LinkedIn is a must for modern job seekers. Subscribe to the platform’s Twitter account to see career listings directly in your feed.

@CraigslistJobs: Incorporate Craigslist into your Twitter feed to receive job postings from across the United States.

@Ed2010News: This Twitter companion to Ed2010.com posts job openings in the magazine industry, as well as updates on the media world.

Career Advice: Job Hunting

Follow these accounts for general career advice, from building the ideal resume to nabbing endorsements on LinkedIn:

@UndercoverRec: This Twitter feed from the social media marketing firm LinkHumans shares articles about cover letters, resume building and interviewing tips from the Undercover Recruiter blog.

@HeatherHuhman: Heather R. Huhman, founder of the content and digital marketing PR firm Come Recommended, doles out job advice tailored to Gen Y job seekers.

@YouTernMark: Mark Babbitt, Huffington Post blogger and founder of YouTern.com, tweets recruiter advice with a focus on millennials and social media.

@BrazenCareerist: Tweets from the Brazen Careerist website include links to webinars, virtual career fairs and recruitment events.

@StevenRothberg: Steven Rothberg is the president of CollegeRecruiter.com. His Twitter feed shares a helpful selection of articles about entry-level jobs and internships for graduating college students.

@Careerealism: From the website of the same name, Careerealism shares no-nonsense blog posts about recruitment and networking.

@DailyMuse: This feed contains helpful career advice from The Muse, a job site where you can apply to work for companies such as Facebook, Pinterest, Spotify and more.

Influencers

 

These Twitter users may not always post listings or career advice, but they are considered major players in the employment sphere. Follow them to benefit from their expertise; many of them are also very accessible and respond to users’ questions.

 

To find influential users specific to your field, a simple Google search for “top Twitter users in [your career]” will yield helpful results.

 

@DanSchawbel: Dan Schawbel is the author of The New York Times and Wall Street Journal best-selling book Promote Yourself: The New Rules For Career Success, and he was named one of Forbes and Inc magazines’ “30 Under 30.” He tweets about personal branding and employment with a focus on millennials.

@Blogging4Jobs: Jessica Merrell is the blogger behind Blogging4Jobs, and is a columnist for The Huffington Post. Her Twitter account is a combination of personal and professional insights, and she engages in live chats and webinars about HR careers.

 

@LindseyPollak: Lindsey Pollak is a keynote speaker and ambassador for LinkedIn who blogs about millennials in the workplace.

 

@Keppie_Careers: Miriam Salpeter is a social media strategist and consultant at Keppie Careers, and is the author of Social Networking for Business Success. She tweets helpful advice for job-seekers of all ages, with an emphasis on social media.

 

@TFerriss: Tim Ferriss is the author of The Four Hour Workweek, a New York Times, Wall Street Journal and BusinessWeek bestseller. His Twitter feed and blog are great resources for learning about workplace productivity and creativity.

 

BONUS: Companies

 

If you have a dream job in mind, use Twitter’s search function to see whether your preferred company has an account for its job postings.

 

Here are a few major companies with their own job accounts:

 

• Google


• Starbucks


• Yahoo


• Disney


• Viacom


• NPR


• Microsoft


• Thomson Reuters


• Time Warner


• AT&T

via 20 Twitter Resources for Job Hunters.

20 Twitter Resources for Job Hunters